About Us

Rick Soto, CEO of MultiTalent Management (MTM) and Talent Manager of MultiTalentBank (MTB), began as an IMG intern much like the legendary William Morris Agency (WMA) intern starting in the mailroom (eventually running Hollywood) but instead working directly with the Sr. Consultant to IMG who led the Paris and London offices for IMG Artists. Currently, managing proven talent and marketing them via sponsorship-endorsement-licensing deals as the newest behind-the-scenes power broker within the sports & entertainment industries.


The founder, Rick Soto, began as an industry analyst researching various corporations at over 70 conferences / events where he would listen to keynote speakers and industry leading panelists. As a member of the press he worked side-by-side with journalists / reporters from The Los Angeles Times, Forbes, Business 2.0, The Hollywood Reporter, The Daily Variety, Fortune, and CNN, to name a few. Not only has he worked as a member of the press but also as a public relations specialist by writing articles, press releases and networking with established public relations firms such as Weber Shandwick, Schwartz Communications, Brodeur Worldwide, The MWW Group, and Fortune 500 internal / external public relations departments. He also networked with high-profile industry leaders, many of them CEOs, founders, venture capitalists, executives, attorneys, inventors, as well as, other capitalists and innovators. He has secured partnerships with leading global research corporations such as Penton Media, World Research Group (WRG), and the Institute for International Research (IIR). This experience and background led him to provide PublicistWire to businesses in the growth phase that are serious about getting the word out. Rick Soto is listed in Lexington Who's Who, as well as, Empire Who's Who.


Rick Soto, MBA
Talent Manager

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